Why SMEs in Kenya need to take their businesses online
Small and medium enterprises (SMEs) in Kenya must adopt a different approach to make it in the current market. It does not matter the sector or industry one is venturing in, any business can take advantage of the readily available opportunities, available on the internet.
Kenya is among the countries with the highest percentage of people visiting the internet daily in Africa.
The number of Kenyans on social media networks like twitter and Facebook is arguably among the highest in any country in Africa. This translates to a high number of people looking for something to buy online. With the emergence of the Covid-19 pandemic, this trend has become the new norm for most people.
Explosion of E-Commerce in Kenya
In the recent past, there has been an explosion of online shopping where we have seen foreign ecommerce giants flocking into the country to take advantage of the high population on online shoppers. It is therefore crucial for everyone starting a business today in Kenya to ensure that they have an online presence.
Success stories from SMEs with online presence
Here at Nairobi Online Solutions, we receive numerous emails and phone calls form people who found us online, via social media or our website. Likewise, our past clients whom we developed websites for or run digital marketing campaigns for have narrated of how they got big business from clients who found them online.